JA It’s My Business! encompasses entrepreneurship curriculum for middle school students. The program emphasizes entrepreneurship content while providing a strong focus on social studies, reading, and writing skills. The JA It’s My Business! experience enhances students’ classroom curriculum. Students are encouraged to use critical thinking to learn entrepreneurial skills that support positive attitudes as they explore and enhance their career aspirations.

Through a variety of hands on activities and technological supplements designed to support differentiated learning styles, students develop a better understanding of the relationship between what they learn in school or in after school activities and their successful participation in a worldwide economy.