JA Be Entrepreneurial introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in high school. Students will learn about advertising, competitive advantages, financing, marketing, and product development.

Following participation in the program, students will be able to recognize characteristics and practices of successful entrepreneurs, evaluate an entrepreneurial idea based on product, customer, and competitive advantage criteria, and demonstrate business planning skills for venture start up, marketing, financing, management, and ethical decision making.